THE DOWNTOWN LOS ANGELES EXPERTS FOR
IMMERSIVE EXPERIENCES & EVENTS
Based in the DTLA Arts District, Cartwheel Art is focused on immersive experiences, designing community-driven and diverse programming. We offer event planning, media partnerships and extensive social networks, consultation services and more.
WHAT WE DO
Immersive experiences that offer insider knowledge of history, art, architecture, bars and eateries, and rare glimpses beneath the streets of Los Angeles.
ABOUT US
Cartwheel Art founder Cindy Schwarzstein is a curator and art activist with over 25 years of experience building cultural programming in the LA area.
A CREATIVE COMMUNITY
Explore the Los Angeles art scene, artists, DTLA art events, gallery openings, street art, public and private tours, immersive experiences, and more.
TESTIMONIALS
Rodrigo Ribera d’EbreAuthor of A Grave SituationWriter /co-director for Dark Progressivism: On Rupture and Rebellion
recommended from a prominent LA gallery. I could not have asked for a better
guide! Cindy curated a custom tour for a group of beauty clients to inspire them
in terms of color, food, ingredients & brand stories. Cindy’s enthusiasm, passion
and in-depth knowledge of the DTLA scene really brought the tour to life. Her
genuine connections with local business owners provided an insider glimpse into
these brands, which greatly impressed the clients. The clients were extremely
inspired by the tour + even the LA locals who attended expressed how many new
things they learned about their own city. Cindy was the perfect event organizer
and tour guide for our group!
Jen King, Senior Marketing Manager at Symrise
Cindy's curiosity and enthusiasm are boundless and her relationships in the art community are global—we've been very lucky to work with her not just in L.A., but also in Detroit, Miami, Paris, and Berlin. Her commitment to supporting artists shines through all her work and has enriched our community in countless ways.
Erin Johnson, Head of the Obscura Society with Atlas Obscura
Jillian Lauren, author at jillianlauren.com and Scott Shriner, bassist with Weezer
DTLA Arts District Tour (September 2016)
Ryan Clayman, Castelli Art Framing
Without a doubt, Cindy’s wealth of experience in the local art scene and vast network in Los Angeles was a tremendous asset to the Airbnb team.
From the beginning, it was evident Cindy could create a highly detailed program on a large scale while keeping the engagement between artists and attendees personalized and unique. To produce quantity while maintaining quality is a talent and gift in the event industry. This is one of Cindy’s strengths. As our program needs evolved and scaled, Cindy was creative and adaptable to the changes required to the program.
Whether you are looking to produce a small intimate experience or a large-scale event activation, Cindy is a consummate professional and she has the talent and resources to meet your objectives and goals.
Alina Myklebust, Airbnb Open Community Program Leader
I’ve worked with Cindy on various walking tours of Downtown LA and Venice and always look forward to the next adventure. Clients are amazed at the education they receive on one of Cindy’s walking tours, and always ask when the next one will be.
I love that Cindy really puts a lot of thought and research into each tour, customizing the adventure, inviting local artists to help guide the tour, including muralist who provide context to all the amazing street art we walk past on the tours.
Cindy is terrific and I highly recommend her Cartwheel Art. The editors of AD also included Cartwheel Art as part of things to do in Downtown Los Angeles recently, check it out. https://www.architecturaldigest.com/story/los-angeles-neighborhood-personality-guide.
Ruth Tooker, Executive Account Director | Architectural Digest + Condé Nast Traveler