Airbnb Says “Hello LA” with Inspired Pop-Ups: Moby, James Franco and More
People love Airbnb. They love being guests in homes as they travel, they love having paying guests visit. And now Airbnb is showing its love for LA and our city’s own special landscape of celebrities with Hello LA, a special series of five pop-up “listings” that include artworks contributed by the Broad Collection.
Each listing reflects the celebrity’s individual style and vision of Los Angeles, complete with their favorite decor, including art, color and texture. Additionally, each pop-up features the celebrity’s music playlist along with a guide to the celebrity’s local hangouts from their favorite restaurants to their late night haunts. Created by San Franciso-based uber-cool publishers McSweeney’s for Hello LA, these five exclusive limited-edition neighborhood guides are available at all public events.
The Downtown Los Angeles location is right by CARTWHEEL offices so we snapped pictures of the install with Los Angeles-based designer Justina Blakeney. Workshops will be given during the pop-up’s run by Jessie Webster and Arts District artists A Common Name (Paige Smith) known for her paper geodes, and Stephen Kenn. Blakeney is going with a Morroccan/eclectic vibe to decorate the pre-fab pod, a style both she and actress Lake Bell, the celebrity connected with the Airbnb, share We’ll be posting more pictures of the install and Airbnb events on CARTWHEEL’s Facebook page.
The Arts District – Curated by Lake Bell and mother, designer Robin Bell, this pop-up is a playful extension of LA’s creative spirit in the arts community with events spotlighting local artists and makers. On Sunday, September 29 from 5 pm to 6 pm, guests are invited to join hosts Lake and Robin for a guided tour of the Arts District pod. Or stop while you’re in DTLA Saturday and Sunday from 11am to 4pm. Other events, which were ticketed for Airbnb members include a cocktail salon and arts workshops. Paige Smith will be leading a paper crafting workshop on Monday, September 30 from 3:30 to 5pm. Sign up at the link then join us for crafts, coffee from Handsome Coffee Roasters and Cafe Dulce’s sweet snacks.
Hollywood Forever: There are only 200 spaces left for Monday nights’s celebration at Hollywood Forever featuring Ariel Pink and Doug Aitkin’s Station to Station installations, which compliments James Franco’s resting spot. Remember when actor/artist James Franco was on General Hospital, playing a multi-media artist named Franco, who was preparing for museum show, and then in real life not only made a movie, Francophrenia, that documents the experience, but then curated a show a MOCA? Franco’s listing at Hollywood Forever features a tribute to Hollywood glamor where visitors can reflect on the evolution of art and performance while surrounded by the spirits of Hollywood legends. You can dig Franco’s Airbnb pop up during regular cemetery visitation hours.
The Viper Room: On Friday night at the Viper Room, from 7pm to 10pm, gourmet food trucks will be parked in the club’s parking lot to celebrate Moby‘s pop-up; this event is open to the public. On Saturday September 28 at 7 pm, the singer-songwriter, DJ and photographer will share unreleased tracks from his new record Innocents, which will be released on Monday, September 30) with guests at the Silent Frisco dance party, a ticketed event. Other ticketed events at Moby’s listing include a screen printing workshop on Saturday from 11m-1pm hosted by Grow Your Own Media, and Saturday night DJ session featuring Daft Punk vs LCD Sound System and the Silent Disco with Silent Frisco. Other events include a Sunday backyard party and a concert by Yacht; the workshop and the music events are for Airbnb members who signed up on line.
Cooks Garden by HGEL: Anjelica Huston creates an inspired space featuring sustainable techniques and natural designs, including off-grid batteries from Ojai Energy Systems and Lumos translucent photovoltaic panels by Permacity Solar into the listing construction at the Cooks Garden by HGEL. On Sunday, September 29 from 10 am to 6 pm, during the Abbot Kinney Festival, guests are invited to the Cooks Garden by HGEL Airbnb backyard to celebrate the connection between community, green building, and locally sourced food. Events that were offered to Airbn members included an aromatherapy workshop and a dinner featuring food harvested from the Cooks Garden.
The Grove – Actress/model Molly Sims will host an all-American, Old Hollywood party on The Park which will reflect all of Hollywood’s glamour, including pop-up performances, lawn games, and special giveaways from 11am to 8pm Friday through Sunday. On Monday, September 30 from 12 pm to 1 pm, Molly will celebrate her pop-up with a champagne toast.
To create a personalized style for each listing, Airbnb worked with HGTV host and designer, Emily Henderson, who collaborated with a team of local designers: Justina Blakeney (The Arts District), Orlando Soria (The Cook’s Garden by HGEL), Matthew Lanphier (Hollywood Forever Cemetery), Emily Henderson (The Viper Room) and Kelly Harris & Paige Appel (The Grove). For the Cook’s Garden by HGEL, Airbnb enlisted local sustainable architect David Hertz to bring green elements, such as off-grid batteries from Ojai Energy Systems and Lumos translucent photovoltaic panels by Permacity Solar into the listing construction.
And the reveal!