Save the Date: 29Rooms “Turn It Into Art” : Refinery29’s festival of style, culture, and technology – December 7th through December 17th
29Rooms, Refinery29’s festival of style, culture, and technology, will be taking place for the first time in Los Angeles, specifically in our neighborhood of the Downtown Los Angeles Arts District. For the past three years, 29Rooms has been captivating audiences in both physical and digital worlds, with its immersive storytelling experience designed for discovery and social sharing. With it’s origin’s in New York, where the latest installation saw more than 20,000 attendees from 47 states and 24 countries while generating over 500M social interactions, 29Rooms is expanding the franchise with it’s new location in L.A.
The 29 interactive spaces will come to life in collaboration with visionary artists, causes, and brands. It will include some of the most popular installations from New York’s event this year, along with a roster of new brand and celebrity collaborators.
“We’re excited to bring the 29Rooms experience to a city that thrives on creativity, entertainment and storytelling,”
said Piera Gelardi, Executive Creative Director and co-founder of Refinery29.
“Los Angeles’ art scene mixed with a burgeoning tech sphere and Hollywood roots, provide an electric mix of emerging and established talent. The powerful cross-pollinating of industries and talent create kismet and the perfect stage for 29Rooms which is designed to ignite audience passions, unleash imagination, and expose them to new talent and ideas.”
This year’s theme, “Turn It Into Art,” celebrates the transformative power of creativity and explores how art influences emotion, shifts perspectives and incites change across culture. Developed in partnership with a broad range of creators, talent, innovators, artists and brands, each room puts the audience at the center of the event, sparking engagement and igniting a live social broadcast of self-expression, storytelling and meaningful dialogue.
More details about ticket purchase options:
The 29Rooms General Admission ticket, priced at $19, guarantees access to one 3-hour session, with minimal wait time and maximal interaction. Additionally, for the first time, Refinery29 will also be offering a new 29Rooms consumer experience on select evenings, priced at $85. This “Art After Dark” ticket will include cocktails and hors d’oeuvres, as well as a tour by the curators, who will provide further detail on the meaning and inspiration behind the experience. A portion of total ticket proceeds will go to 29Rooms’ non-profit partners, and there will also be multiple opportunities throughout the fall to win free tickets through Refinery29 platforms and partners.
Link to Purchase Tickets:
Event Dates and Times:
Thursday, December 7 – Sunday, December 10 and Thursday December 14th – Sunday December 17th
11:00am to 10:00pm
777 S. Alameda Street, Los Angeles, CA 90021
Photos courtesy of Refinery 29