On November 17^th, 2016, Airbnb hosted a festival, Airbnb Open, in Downtown Los Angeles with over 10,000 attendees.  This large-scale marketing event was Airbnb’s largest b-to-b initiative to date and required expert local resources in experiential marketing and program management.  Cindy Schwarzstein of Cartwheel Art Tours was hired to develop a customized large-scale program of local experiences to activate on the first day of the event. Without a doubt, Cindy’s wealth of experience in the local art scene and vast network in Los Angeles was a tremendous asset to the Airbnb team. From the beginning, it was evident Cindy could create a highly detailed program on a large scale while keeping the engagement between artists and attendees personalized and unique.  To produce quantity while maintaining quality is a talent and gift in the event industry. This is one of Cindy’s strengths.  As our program needs evolved and scaled, Cindy was creative and adaptable to the changes required to the program. Whether you are looking to produce a small intimate experience or a large-scale event activation, Cindy is a consummate professional and she has the talent and resources to meet your objectives and goals.